Redefining logistics for a local market
Mova is an on-demand moving and delivery platform that connects people with reliable vans, drivers, and laborers. From moving apartments to sending packages across cities, Mova simplifies the complexity of logistics through a clean, intuitive app and an ecosystem designed for drivers, dispatchers, and customers alike.
When Mova approached us, the challenge was clear: build a brand and product that could rival the polish of global leaders like Uber and Bolt, but grounded in the realities of the African market. The identity needed to feel bold and tech-forward, yet approachable enough to drive adoption quickly.
Designing a brand built for movement
We developed a strong visual identity system anchored by a dynamic logo and bold color palette. The mark signals momentum and reliability, while the system as a whole establishes Mova as a modern, recognizable player in mobility. Marketing direction and brand applications were crafted to ensure clarity and consistency across every touchpoint.
Product experiences for people on the move
Our team led the design of the complete product ecosystem:
Each experience was designed for speed, clarity, and trust, removing friction for customers while empowering drivers with the tools they need to earn and succeed.
From launch to impact
Beyond branding and product design, we crafted Mova’s launch campaigns, pitch deck design, and marketing assets to drive visibility and growth. Since launch, Mova has grown rapidly, creating new income opportunities and solving logistics challenges across Ghana. Today, it stands as a homegrown innovation with the polish and potential to scale far beyond its borders.
