Goatrain, a UK-based music talent agency, exists to train, manage, and empower rising artists under the banner “Empowering Creativity Through Music.” But their original identity—a literal goat head—was falling flat. It felt dated, awkward to apply across touchpoints, and failed to capture the energy of their mission.
Airlo partnered with Goatrain to reimagine their brand from the ground up. We introduced a vibrant red palette, a modern wordmark, and a redefined ‘G’ logo, stylized with a subtle smile to symbolize joy, energy, and connection. The new system speaks directly to young, music-loving audiences while giving Goatrain a professional edge in a competitive industry.
An identity built to perform
Every detail of the identity was designed with versatility in mind. The bold red radiates passion and works seamlessly across t-shirts, social content, and merch. The scalable logo and wordmark provide consistency, while the expanded visual direction ensures impact across digital and physical environments.
Deliverables & impact
Our work included a full brand identity system, mockups, responsive website design, and development. Since launch, the Goatrain team has embraced the refreshed direction, using the new identity to strengthen its presence and grow its community of artists and fans.
